It’s time for spring and summer sports seasons, which means there are lots of opportunities to sell sublimated products. From team shirts, hats and socks to water bottles, bags, tags and more, the types of products you can make and sell in this market are as many as they are varied.
“The onset of seasonal sports is the perfect time to improve your sublimation business,” said Ingrid VanLoocke, Brand Channel Manager for Sawgrass. “Sublimation is such a versatile technology that delivers fantastic colour and photo quality, it naturally lends itself to producing sport related products. With a little planning and investment, one could easily grow into serving this pervasive market.”
Sawgrass’ Virtuoso Desktop HD Product Decorating Systems are perfectly designed for a wide range of sublimation applications. The SG800 (Tabloid, A3) printers is ideal for customized t-shirts, sport towels and socks, while the SG400 (Letter, A4) can create anything and everything from hats and mobile phone cases to keyrings, mugs and bottles.
Parents, coaches, fans, sponsors and other sport lovers will line up to get products with their favourite teams’ colours and logos or even pictures of players. Colours are bright and vibrant, while photos come out detailed and true-to-life. Socks featuring player photos, logos and colours in particular are trending worldwide. With one complete sublimation system added to your existing business or as part of your start-up strategy, you, too, can cash in on this action.
Bigger is better
The digital nature of sublimation makes it a great fit for easily incorporating club and sponsor names or logos into any design, eliminating the need for embroidered logos. What’s more, colours remain vibrant in outdoor lighting and after extensive washing, which is perfect for team and premiership shirts and school apparel.
The Virtuoso 25” / 630 mm 8 Colour HD Product Decorating System featuring the award-winning VJ 628 printer is a best bet for creating custom designed cycling jerseys, netball bodysuits, banners, signage and team branded accessories, as well as larger runs of personalised and promotional gifts. Delivering brighter, higher-definition images, with unsurpassed efficiency, this printer is designed for efficient production and is compatible with a variety of specialty ink sets just right for any application you may have.
For example, the SubliJet-HD FLEX eight-color ink set offers both expanded gamut and fluorescent spot color capabilities, in addition to traditional CMYK. With one inclusive ink set, you can produce hard-to-match colours like reds, blues, purples and Pantones critical, as well as true fluorescents that pop on fabrics and hard substrates. These inks are a perfect fit accurately reproducing college and professional sports logos, school colours, flags and banners, high-visibility accents and full-fluorescent prints.
Sawgrass gets you started
Sawgrass offers several turnkey systems that make starting a sublimation business or adding sublimation to an existing business easy and affordable. Each includes access to CreativeStudio, Sawgrass’ innovative online design software, PartnerPlus total system support and its BusinessBuilder library of sales and marketing resources. To find an authorised reseller and learn more about the Virtuoso Desktop HD Product Decorating System and Virtuoso 25″ / 630 mm 8 Colour HD Product Decorating System, visit http://www.sawgrassink.com/Special-Pages/Dealers.aspx. The Turkish Dealer is OTS Dijital in Ankara.
You can also get started with designs and ideas with Sawgrass’ International Sports stock image library. Free to download and use for inspiration, samples, custom products and more, these designs are only a click away at http://www.sawgrassink.com/Portal/Stock-Designs/International-Sports-Designs.aspx. Website registration is required.